Privacy policy

Last updated: July 8, 2026

THE BRAND ORIGINAL respects the privacy of its customers, consignors, website visitors, and business partners. This Privacy Policy explains how we collect, use, store, share, and protect information obtained through our website, physical store, communications, transactions, and related services.

By accessing our website, creating an account, submitting information, consigning items, purchasing products, or otherwise interacting with THE BRAND ORIGINAL, you acknowledge that you have read and understood this Privacy Policy.

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1. INFORMATION WE COLLECT

We may collect information from customers, consignors, website visitors, and users of our services.

Information collected may include:

  • Name

  • Address

  • Email address

  • Telephone number

  • Billing information

  • Shipping information

  • Account information

  • Purchase history

  • Consignment history

  • Communication records

  • Product inquiries

  • Identification information when legally required

  • Device information

  • Website usage information

The information collected depends on the nature of the interaction with THE BRAND ORIGINAL.

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2. INFORMATION PROVIDED BY YOU

Information may be collected when you:

  • Create an account

  • Purchase an item

  • Consign an item

  • Submit a consignment request

  • Contact customer support

  • Subscribe to marketing communications

  • Complete website forms

  • Participate in promotions

  • Communicate through email, telephone, social media, messaging platforms, or other channels

You are responsible for ensuring that information submitted to THE BRAND ORIGINAL is accurate and current.

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3. INFORMATION COLLECTED AUTOMATICALLY

When visiting our website, certain information may be collected automatically, including:

  • IP address

  • Browser type

  • Operating system

  • Device type

  • Website activity

  • Referring website

  • Pages viewed

  • Time spent on pages

  • Date and time of visits

  • Interaction with website features

This information helps improve website functionality, security, and user experience.

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4. COOKIES AND TRACKING TECHNOLOGIES

THE BRAND ORIGINAL may use:

  • Cookies

  • Pixels

  • Tags

  • Analytics technologies

  • Session technologies

  • Similar tracking tools

These technologies may be used to:

  • Improve website performance

  • Remember user preferences

  • Analyze website traffic

  • Measure marketing effectiveness

  • Enhance security

  • Improve customer experience

Users may disable cookies through browser settings, although certain website functions may become unavailable.

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5. HOW WE USE INFORMATION

Information collected may be used to:

  • Process transactions

  • Deliver purchases

  • Manage consignments

  • Verify identity

  • Prevent fraud

  • Respond to inquiries

  • Provide customer support

  • Improve products and services

  • Analyze website performance

  • Conduct internal business operations

  • Comply with legal obligations

  • Protect business interests

  • Send marketing communications where permitted

THE BRAND ORIGINAL uses information only for legitimate business purposes.

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6. MARKETING COMMUNICATIONS

Customers may receive:

  • Promotional emails

  • Product announcements

  • Store updates

  • Event invitations

  • Marketing communications

Recipients may opt out at any time through:

  • Unsubscribe links

  • Email requests

  • Customer support requests

Opting out of marketing communications does not affect transactional communications.

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7. SHARING OF INFORMATION

THE BRAND ORIGINAL does not sell customer personal information.

Information may be shared with:

  • Payment processors

  • Shipping providers

  • Authentication providers

  • Technology vendors

  • Marketing providers

  • Professional advisors

  • Legal authorities when required by law

Information is shared only when reasonably necessary for business operations, legal compliance, or customer service.

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8. PAYMENT INFORMATION

Payment transactions are processed by third-party payment providers.

THE BRAND ORIGINAL does not store complete payment card information on its servers.

Payment providers maintain their own privacy and security policies.

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9. SHOPIFY AND THIRD-PARTY SERVICES

Our website may utilize services provided by:

  • Shopify

  • Payment processors

  • Analytics providers

  • Marketing platforms

  • Shipping providers

  • Social media platforms

These providers may collect information according to their own privacy policies.

THE BRAND ORIGINAL is not responsible for the privacy practices of third-party providers.

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10. DATA RETENTION

Information may be retained for as long as reasonably necessary to:

  • Provide services

  • Maintain business records

  • Complete transactions

  • Resolve disputes

  • Enforce agreements

  • Comply with legal obligations

  • Protect legitimate business interests

Retention periods may vary depending on applicable laws and business requirements.

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11. SECURITY

THE BRAND ORIGINAL implements reasonable administrative, technical, and physical safeguards designed to protect information from:

  • Unauthorized access

  • Unauthorized disclosure

  • Misuse

  • Loss

  • Alteration

  • Destruction

However, no system can guarantee absolute security.

Users transmit information at their own risk.

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12. CUSTOMER RIGHTS

Subject to applicable law, individuals may have the right to:

  • Request access to information

  • Request correction of information

  • Request deletion of information

  • Request limitation of processing

  • Withdraw consent where applicable

Requests may be submitted using the contact information provided below.

THE BRAND ORIGINAL may require verification before processing requests.

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13. LEGAL COMPLIANCE

THE BRAND ORIGINAL may disclose information when reasonably necessary to:

  • Comply with legal obligations

  • Respond to lawful requests

  • Enforce agreements

  • Protect customer safety

  • Protect business interests

  • Investigate fraud

  • Investigate criminal activity

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14. CHILDREN'S PRIVACY

THE BRAND ORIGINAL does not knowingly collect personal information from children under thirteen (13) years of age.

If information relating to a child is discovered, reasonable efforts will be made to delete such information.

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15. BUSINESS TRANSFERS

If THE BRAND ORIGINAL is involved in:

  • Merger

  • Acquisition

  • Sale of assets

  • Reorganization

  • Business transfer

Information may be transferred as part of the transaction.

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16. INTERNATIONAL USERS

Users accessing the website from outside the United States acknowledge that information may be transferred to and processed within the United States.

By using the website, users consent to such transfer and processing.

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17. CHANGES TO THIS POLICY

THE BRAND ORIGINAL reserves the right to modify this Privacy Policy at any time.

Updated versions become effective upon publication on the website.

Continued use of the website constitutes acceptance of any revisions.

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18. CONTACT INFORMATION

Questions regarding this Privacy Policy may be directed to THE BRAND ORIGINAL through the contact information published on the website.